Built by people who buy the media

Why we built it

Running TikTok Ads at scale is a different job from running search or feed campaigns. Creative cycles are measured in days. Delivery moves fast enough that a badly paced ad group can spend a meaningful share of a monthly budget before lunch. And most of the signal a buyer needs is spread across several ad accounts, a Business Center, an attribution tool and a spreadsheet somebody updates by hand.

We tried to solve it the usual way: more dashboards, more spreadsheets, a rotation of people opening every account twice a day. It worked until it didn't. The problems we kept hitting were always the same three — a creative that quietly died, an ad group that paced badly, and a number nobody checked until the weekly report.

So we started building the thing we actually wanted: one workspace that reads every account through the official TikTok Marketing API, understands what a media buyer is looking for, and says something useful in time to act on it.

How we work

Freshlytics is being developed in the open with a small group of beta customers. We onboard teams manually, sit with them while they connect accounts, and change the product based on what they actually do with it. That is slower than a self-serve launch, and it is the reason the product is opinionated rather than generic.

We are deliberately narrow. Freshlytics supports TikTok Ads and nothing else. When a decision comes down to "make it work for every channel" or "make it right for this one", we pick the second one.

Our commitments

• We use only official APIs, under the advertiser's own authorization
• We never sell customer data or turn it into cross-customer benchmarks
• We tell you what the product cannot do before you connect an account
• We keep a real human reachable at support@freshlytics.site