Resources
Guides for people who run the accounts
No growth-hacking listicles. These are the working notes behind how Freshlytics analyses TikTok campaigns — written for buyers who already know what a CPA is.
Creative · 7 min read
Spotting TikTok creative fatigue before CPA doubles
Four signals decline in a predictable order. If you only watch CPA, you are watching the last one.
Budget · 8 min read
Budget pacing on TikTok: ABO, CBO and mid-flight moves
Why your best hour never gets funded, and how to move budget without resetting delivery.
Delivery · 6 min read
The TikTok learning phase: what really resets it
Which edits cost you a restart, which are safe, and how to tell the difference in the data.
Reporting · 9 min read
Which TikTok Ads metrics actually predict results
A working hierarchy of metrics, and the ones that mostly generate meetings.
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